Bugatchi has announced the appointment of Anthony Keegan as its Creative Director. Keegan comes to Bugatchi with a deep background in men’s fashion that spans nearly 25 years. He is a native of Toronto, Canada, and a graduate of the Fashion Design program at London’s Central Saint Martins. Keegan’s career began with an impressive line-up of senior design and creative roles with brands Giorgio Armani, Versace, and Kenneth Cole. In 2006, he founded Commonwealth Utilities, a luxury contemporary menswear brand, for which he received the Rising Star Award from the Fashion Group International. In 2011, he relocated to Hong Kong to serve as Creative Director of Women’s, Men’s & Accessories for DKNY.
In 2015, Keegan moved back to his hometown of Toronto where he became Head of Design at Canada Goose. In this role, Keegan spearheaded numerous high-profile collaborations with brands like Vetements, Marc Jacobs, Junya Watanabe, the FDNY and Drake’s OVO. Most recently, Keegan was Sr. Creative Director for Roots Canada.
Keegan’s first seasonal collection for Bugatchi will be for Spring 2023 and will be presented to press and retailers in New York City in July 2022.
In addition to its own e-commerce site, Bugatchi.com, the brand retails at Nordstrom, Harry Rosen, Saks Fifth Avenue, and Neiman Marcus, among others.
Cecile Revah, said of Keegan’s appointment: “We are thrilled to have Anthony join our team. He brings incredible creative and design capabilities to Bugatchi and we believe that we will forge a new era of growth for Bugatchi together.”
Keegan added: “I am honored to be part of the Bugatchi legacy. Working with Cecile and the team is really going to be a moment to highlight an amazing brand. I want to harness the DNA into a clear lane, build out an identity that is authentic and underline the incredible quality, combined with the optimistic and contagious energy that Cecile and her family bring to the table.”
Photo Credit: Rowan Daly