by John Russel Jones

A quick trip uptown from last Friday’s New York Men’s Day brought us to the Bugatchi showroom for the New York Fashion Week debut of the brand’s Fall/Winter 2023 offering. Under the guidance of creative director Anthony Keegan — with the imprimatur of CEO Cecile Revah — the collection looks stronger than ever.

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Images, above and top from Bugatchi’s image campaign shot by Karl Simone.

The word that kept coming up in the course of the introduction was “hybrid.” The looks are both relaxed and dressed up at the same time. They’re modern, yet carry a distinctly retro, with a badass “James Dean” attitude.

Your favorite trucker jacket, elegantly reimagined in buttery-soft lightweight suede.

More literally, most of the outerwear pieces are light enough to be worn indoors, as substitutes for a traditional blazer: Even the leathers are lighter.

Totally tonal dressing.

Unless a man works in the very highest tiers of finance or the law, he can easily pull together looks from this collection that will take him stylishly from the office to an evening out to the weekend…even on vacation, depending on the destination.

Explosively floral.

Woven shirts have a silky hand that’s got a bit of heft. Building on the brand’s roots, Keegan has evolved the category to include sophisticated large-scale florals (very Southern-tier friendly), as well as macro and mini prints.

Plaid as abstract art.

In a season that’s practically ruled by the plaid flannel shirt, Bugatchi’s abstraction of the pattern reads sophisticated and modern, created for the lumberjack that owns the forest. And the paper mill. And the publishing house. 

Tonal embroidery adds a light touch of elegance to this crewneck.
Neutrally cool.


Rebels just because.

Like any good collection, while it stands alone as a Bugatchi presentation for the season, there are also plenty of variations in silhouette, pattern, and palette that will allow for a store to make its own statement.

If you haven’t already, see this collection in person ASAP. For more information, head to Bugatchi.com. For sales, contact Richard Gualtieri or, for media, Patrick McGregor.