BURBERRY REVEALS DETAILS ON ITS FIRST SEE-NOW, BUY-NOW COLLECTION

British luxury brand Burberry has unveiled elements from its first see-now, buy-now collection, including a preview of the new advertising campaign launching on September 19 after the Burberry show.

Featuring new British cast members Jean Campbell, Cavan McCarthy and Alex Dragulele, the ad campaign previews looks from Burberry’s September collection which is influenced by Virginia Woolf’s Orlando, contrasting masculine and feminine styles across different periods in history.

Captured at the sculpture gallery at the Walker Art Gallery in Liverpool by photographer Mario Testino, the ad campaign’s location serves as an historic backdrop to the brand’s latest collection.

In celebration of the new collection, Testino has also captured a series of portraits of Burberry artisans, the men and women from mills and factories across England, Scotland, and Italy whose passion and skill contribute to making Burberry’s products.

The images will launch in their entirety straight after the new Burberry collection has been shown during London Fashion Week on September 19, to coincide with the collection’s immediate availability for purchase globally.

Burberry’s new collection will be presented on the runway as part of London Fashion Week on Monday, September 19, where both womenswear and menswear collections will be presented together for the first time for Burberry’s inaugural straight-to-consumer show. Seasonless, immediate, and personal, the new format has been designed with a global audience in mind. This move, announced in February, will significantly shorten the traditional gap between the runway show and retail availability of the collection.