Business Insider: Reebok Wants To Compete With Nike, Under Armour, And Lululemon By Going After A Different Customer

by MR Magazine Staff Nov 18, 2015

Reebok has been capitalizing on how it’s different from its competitors by targeting a completely different consumer: the tough, challenge-loving one that does Tough Mudders, mixed martial arts, and CrossFit. Read more at Business Insider.