CALLAWAY APPAREL LAUNCHES ‘TOUR AUTHENTIC’ COLLECTION

Callaway Apparel, which is licensed by Perry Ellis International, is debuting “Tour Authentic”, a new premium apparel collection designed for the elite golfer. The collection, which includes merino wool polos, cashmere sweaters, shorts and trousers, will be available at select retailers, golf and country clubs include Medinah Country Club, Whistling Straits, Blackwolf Run, and The Broadmoor, and online.

In addition, the company has announced that brand ambassador Talor Gooch will be donning the collection during the 2018 PGA Tour season. The 26-year-old player is ranked among the best 150 golfers in the world and has earned over $445,000 during his career.

“We invested two years in product development researching the latest in fabric technologies and fabrication processes,” said Lupe Benitez, vice president of design at Perry Ellis International. “This unique perspective enabled us to create an unparalleled luxury golf apparel collection that represents the perfect fusion of function and fashion.”

“We are excited to bring the exclusive Tour Authentic collection to market,” added Gregg Hemphill, senior director of global soft goods and licensing at Callaway Golf. “Tour Authentic’s upscale men’s golf apparel is appealing to all customers, whether or not they enjoy the game of golf, thanks to active styles that go far beyond the fairway. Callaway Apparel pledges innovation, quality, and performance, which have always been our core attributes.”