CALVIN KLEIN UNVEILS SPRING 2023 IMAGE CAMPAIGN

by John Russel Jones Mar 16, 2023

Calvin Klein has unveiled its Spring 2023 campaign featuring a cast of global stars shot by photographer duo, Mert Alas & Marcus Piggott. The new campaign continues the Calvins or nothing concept highlighting the world’s most dynamic talent, stripped back to showcase their confidence and sensuality. The campaign features existing ambassadors and friends of the brand, Jennie, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns for Calvin Klein.

Top of page: actor Aaron Taylor-Johnson. Above: actor Michael B. Jordan.

The campaign, rooted in unadulterated confidence, includes South Korean singer and rapper Jennie, singer, songwriter, and dancer FKA twigs, and reality television star and model Kendall Jenner. Men’s product is represented by actors Michael B. Jordan and Aaron Taylor-Johnson.

Clockwise from left: FKA twigs, Jennie, Kendall Jenner.

Dressed in the latest Calvin Klein underwear and jeans, the cast introduces a wide range of new styles for the season. In underwear, sportier fits include the new Athletic and Modern Cotton Performance offerings as seen on Michael B. Jordan and FKA twigs. In Jeans, iconic denim styles are refreshed with new washes and ’90s-inspired silhouettes, as seen on Aaron, Kendall and Jennie.

 

The Spring 2023 campaign launched yesterday, with additional extended content rolling out on the brand’s Instagram channel, @calvinklein, throughout the week. Shop the latest on calvinklein.com.