Can America Build Its Own LVMH?

by MR Magazine Staff

On the second floor of a classic cast-iron building in SoHo, just above the madding crowd, there is an airy loft, all cool cream tones and Pierre Paulin chairs, oversize art books and Henri Cartier-Bresson prints. Plus, along one wall is a rail of discreet white and black and marinière striped linen and silk, cotton and denim; culottes, shirtdresses, tunics and cashmeres. With price tags attached. That’s because this isn’t actually an apartment at all. It’s an experiment, and that rail is Stage Three of a long-term plan to do what has never really been done before in American fashion: create a conglomerate of brands all born, if not permanently housed, under one roof. The experiment is being conducted by Adam Pritzker, a positive-thinking sprite-like 31-year-old scion of the billionaire Hyatt hotel family, and Vanessa Traina, the famously chic 31-year-old daughter of the romance novelist Danielle Steel and stylist/consultant/BFF of designers like Joseph Altuzarra and Alexander Wang. Read more at The New York Times.