Can A Brand Make A Comeback By Fighting Its Haters?
There are only two types of people in the world: Crocs lovers and Crocs haters. Every so often, these two camps collide and the results can be explosive. Just this weekend, Balenciaga sent models down the runway in Crocs platform clogs. The 10-inch foam shoes divided the internet, with people on social media showing equal parts disgust and admiration. Two weeks before, award-winning British designer Christopher Kane, a noted Crocs admirer, sent models down the runway for London Fashion Week in Crocs embellished with rhinestones. He was, in fact, the first major designer to collaborate with the outdoor shoe brand. He also dropped a limited-edition collection of Crocs clogs featuring tiger prints, colorful flower charms, and pom-poms that retailed on the brand’s website for $59.99, nearly double the price of a standard clog. When asked to defend his aesthetic choices (several fashion bloggers simply asked, “seriously WTF?”), Kane explains, “I love that they are slightly awkward and might be perceived by some as ugly. They have a very naïve and childlike shape, which I especially like when they look extra clunky on the foot.” Read more at Fast Company.
