CARHARTT WIP LAUNCHED COFFEE CONCEPT IN PARTNERSHIP WITH NORDSTROM EBAR

Carhartt WIP announced the launch of its first US-based coffee concept at the Nordstrom Men’s Store in New York City. The concept, in partnership with Nordstrom Ebar, follows multiple in-store Carhartt WIP Coffee spaces across Europe and Asia. Opening today and located at 235 West 57th Street, the coffee concept will run alongside a Carhartt WIP shop-in-shop concept, both designed by Counterfeit Studio London and will be open for twelve weeks.

“Carhartt WIP has long been a brand that seamlessly crosses over between generational styles and subcultures—from vintage aficionados to streetwear enthusiasts—making it a natural fit for Nordstrom’s audience,” says Jian DeLeon, Nordstrom Men’s Fashion Director. “We’re excited to bring their first U.S.-based coffee concept to our New York City Men’s Store, creating a space that reflects the brand’s cultural influence beyond apparel. This collaboration not only highlights Carhartt WIP’s design ethos but also offers our customers an engaging shopping experience.”

For the duration of the partnership, Nordstrom Ebar will serve a Carhartt WIP signature drink of Cold Brew with Sweet Turmeric & Butterscotch Cold Foam along with Carhartt WIP shortbread cookies. The shop will feature Carhartt WIP’s S/S25 collection, as well as a limited selection of exclusive items. The collection includes graphic t-shirts and a hooded sweatshirt featuring a unique illustration designed exclusively for Nordstrom. Prices range from $58 – $118.

The shop-in-shop concept will run concurrently in Nordstrom locations in Austin, Chicago, Seattle, and Walnut Creek from now through May 4th.