Après-sport is the novel concept that animates Casablanca, a Parisian menswear brand debuting this week. It comes to you from Charaf Tajer, a 33-year-old French Moroccan, who studied architecture, was associated with the French brand Pigalle “even before day one” (and remains, he says, best friends with Stéphane Ashpool), and ran Le Pompon, a happening Parisian hot spot, for seven years. It’s at this club that Virgil Abloh apparently played his first DJ set. “Le Pompon,” the designer elaborates, “was kind of a dream place for us. We were looking for a place to party, but we never really found exactly what we wanted, so we decided to create our [own].” He applied the same methodology when developing his own line—“a French brand with a souvenir of Morocco,” as he puts it. Read more at Vogue.