CASIO G-SHOCK ADDS TO MEN’S LINE

Casio G-Shock has unveiled its latest addition to its men’s G-Steel collection. Featuring Bluetooth connectivity, the new model (GSTB100XB-2A) is updated with a blue IP bezel and features a durable polyurethane band that is 2.0 mm thinner than its counterparts.

Combining both style and functionality, the updated polyurethane black band provides durability to enhance the model’s toughness – ensuring that it can withstand any activity, day or night.

The GSTB100XB-2A also comes equipped with premium design features such as a highly scratch resistant, clear sapphire glass with a non-reflective coating and layered carbon bezel that adds to the model’s shock resistance and overall dynamic appearance.

Other topline features include solar-powered charging capabilities, a super LED light and Neo-Brite luminous hands for maximum visibility. The timepiece also boasts Bluetooth low energy technology to pair with smart phones via the G-Shock Connected App, offering connectivity alongside absolute toughness.

The GSTB100XB-2A will retail for $700 and will be available for purchase starting this December at select jewelers, the G-Shock SoHo Store and gshock.com.