by Stephen Garner

Centric Brands is expanding its Izod licensing agreement with Authentic Brands Group (ABG). Under the new deal, Centric will take on new product categories including men’s sportswear, activewear, and golf apparel. In addition to Izod’s wholesale operations, the company will also operate the brand’s e-commerce store. The new product categories complement Centric’s current portfolio of licensed Izod product categories in the kids and accessories divisions.

“We are pleased to continue our strong partnership with Authentic Brands Group,” said Jason Rabin, chief executive officer of Centric Brands. “The addition of the Izod men’s collection complements our existing Izod business allowing us to offer customers a well-rounded offering of lifestyle product across several categories that will drive customer acquisition and loyalty for the brand.”

The Izod apparel division will be part of the men’s and women’s platform led by Suzy Biszantz, men’s and women’s sportswear group president, and Centric is adding Geoff Barrett to the team to lead the Izod men’s business. Barrett brings a wealth of information, insight, and expertise, as well as prior history of working with the Izod brand which support its growth trajectory.

“This is an important expansion of our relationship with Centric Brands,” added Jarrod Weber, group president of lifestyle and chief brand officer at ABG. “Izod is an iconic brand with rich history and it will be a focused strategic initiative to continue to grow the Izod business.”

The Izod collection is available at better department store retailers and on izod.com.