CFDA TEAMS UP WITH EQUINOX ON HEALTH IN FASHION INITIATIVE

Equinox
by Stephen Garner Sep 08, 2016
Equinox
Image courtesy of Equinox

The Council of Fashion Designers of America (CFDA) has partnered with luxury lifestyle brand Equinox to launch the CFDA Foundation and Equinox Coalition for Health as Beauty program. The two companies will work together to bring awareness and resources for models and the fashion industry as a whole, pursuing the shared goal of encouraging and promoting health and wellness in the fashion industry.

The coalition will include a series of positive events such as co-hosted fitness classes designed to promote wellness and a healthier working environment for designers and models. Both Equinox and the CFDA are committed to the notion of a healthy mind in a healthy body and the value both bring to overall health and wellness.

Additionally, throughout the year, Equinox will host fundraiser classes, where the proceeds benefit the CFDA Foundation Inc. Equinox experts will also sit in on Model Health Initiative Panels to educate and foster ways to a balanced approach of Movement, Nutrition and Regeneration.

“Equinox is a leader in health and wellness, and with our new partnership, we will be able to continue to build on the important CFDA Health Initiative and promote health and well-being in the fashion industry,” said Steven Kolb, president and CEO of the CFDA.

“We can’t imagine a more natural partner than the CFDA, an organization equally committed to pushing its own boundaries and elevating the global conversation,” said Carlos Becil, executive vice president and chief marketing officer for Equinox. “Together, we’ll forge a new path for the fashion community to communicate important, actionable health and wellness messages to models, designers and the industry at large.”

The CFDA formed the Health Initiative in 2007 to address the overwhelming concern about whether some models are unhealthily thin, and whether or not to impose restrictions in such cases. Working in partnership with the fashion industry, medical experts, nutritionists, and fitness trainers, the CFDA formed a committee that proposed a series of positive steps designed to promote wellness and a healthier working environment.