Changing the Mix

Q: Would this be a good time to add or change categories to attract new customers?

A: Sure. We know that there are certain trends in the marketplace, and in this recovery newness is the name of the game. We expect the recovery to last about three years, so if you can grab onto these trends and add fresh styles to your floor this would help keep customers interested. Of course, you first have to decide what kind of business you want to be in three years down the road and tailor all your decisions to your master plan.

Date answered: 06/22/2010
Question raised by: Bob