It’s nearly show time, and as previously reported by MR, MRket and PROJECT are joining forces this season to give retailers unprecedented access to the best brands in menswear this Sunday, July 17 through Tuesday, July 19 at the Javits Center.
With this merger, this will allow retailers and press seamless access between events with one badge for both shows. Refreshments, food, VIP car service to and from the show, cross-show promotion and key activations will also be available. Among the many offerings shared between the two shows will be PROJECT’s Blogger PROJECT that will now be centrally located so brands will have access to the influential digital influencers and editors
The spring/summer 2017 edition of MRket will offer newsworthy fashion presentations from new and established brands. NFL legend and six-time Pro-Bowler, Terrell Owens, will debut his sport luxury collection, Prototype 81, on Monday, July 18 at 9 AM with an on-model presentation on the show floor. English mainstay Barbour will also present its full lifestyle offering the day before, July 17, at 10:30 AM. Additional presentations, highlighting the best of the many Italian brands exhibiting at the show, are scheduled for noon on July 17 and the morning of July 18.
The fashion presentations are produced and styled by industry experts and renowned menswear stylists, Michael Macko and Jahn Hall.
MOVE, a curated section for active brands presented in partnership with Equinox will also be returning to MRket this season. Remaining true to the core of Vanguards Gallery spotlighting new, emerging and progressive brands, MOVE will showcase the best of the best in high-end active and performance tailoring. MOVE will be anchored by Equinox, the groundbreaking fitness and wellness brand with 75 clubs across the country. Equinox will present a collaborative pop-up to buyers, host fitness-inspired activations and reinforce its place as a destination for fitness and active wear shopping.
Other curated areas within MRket include Vanguards Gallery Platinum, dedicated to exclusive high-end brands; Modern Prep, the show’s bastion of casual Ivy League-ready collections; Made in Italy, the show’s essential offering of brands from that country; and Brits in New York, a group of more than 20 collections representing the diversity and quality of U.K. menswear.
Lastly, Southern Proper returns to MRket as the sponsor of the lounge area in Modern Prep. Take a Dixie-style break from 3:30-5:30 pm on Sunday, July 17 and grab a refreshing popsicle compliments of the brand.
See you on the show floor!