by Society Picks

SOCIETY PICKS is a weekly profile of some of the brands that will be
making their debut at the
SOCIETY for International Menswear trade fair
Sunday, July 17th, and Monday, July 18th at the Metropolitan Pavilion in NYC

Founded in 1982, Chervò has revolutionized the way Italians play golf, they transitioned the traditional way of dressing into a modern approach using technical fabrics, for a style they refer to as “chic-tech”. But Chervò’s success doesn’t end on the golf course and clubhouses, their athleisure products are the perfect example of the type of clothes people want to wear all day, every day.

For more information or to shop Chervò please check out their website at

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