by John Russel Jones


The Chicago Collective Men’s show is expanding to four days. Running February 3-6, 2024, the modified schedule will allow buyers extra time to assess and buy from the more than 400 vendors exhibiting on one 247,000 square-foot show floor in the Merchandise Mart.

Bruce Schedler, Vice President of apparel trade shows for The Mart stated, “For years buyers have been telling us they always run out of time, and many expressed that now, with so many great exhibitors in the show, they simply need more time to just explore new brands and concepts while they are here. Also, many exhibitors need additional time to take care of the incredible buyer base at the show, so we have added Saturday afternoon as a special Preview Day, but of course, buyers can use that time to write orders as well. We think this will help to open things up a bit and help to make the entire show experience more efficient for all.”

The new show hours and dates are Saturday, February 3: 2:00 – 6:00 pm (Preview Day), Sunday, February 4: 8:00 am – 6:00 pm, Monday, February 5: 8:00 am – 6:00 pm, Tuesday, February 6: 8:00 am – 3:00 pm.

The Merchandise Mart will also host its third Chicago Collective Women’s Edition from October 15 to 17.