CHICAGO CUBS’ KRIS BRYANT NAMED EXPRESS BRAND AMBASSADOR
Kris Bryant of the Chicago Cubs, who was the 2015 National League Rookie of the Year, will serve as the next men’s brand ambassador for Express sportswear, and will appear in a new integrated marketing and advertising campaign across print, digital, social media and in-store platforms.
Express’ debut campaign with Bryant will showcase the baseball star in apparel for all wearing occasions, from classic cotton sateen Photographer suits and Tech 1MX shirts for dressing up, to casual stretch denim and signature polos for every day.
“On and off the field, I am always ready for new, exciting opportunities,” said Bryant. “Express has consistently been my go-to brand– whether I’m suiting up for press conferences or relaxing in jeans on my off days,” says Bryant. “I am honored to join Express as brand ambassador and look forward to being part of a brand that is true to my personal style and inspires fans.”
“Express’ ongoing mission is to engage our customers with exemplary role models,” said David Kornberg, Express president and CEO. “Kris is one of the world’s most talented athletes and with his confident style, hard work ethic and unrelenting determination, we know he is going to be a game-changer for baseball and Express alike.”
Customers can get in on behind-the-scenes action by following @ExpressRunway on Instagram, @ExpressLife on Twitter, @Express on Snapchat, Facebook.com/Express and at http://www.express.com/men/kris-bryant.