CHIPS AHOY! TEAMS UP WITH BIG SEAN FOR EXCLUSIVE COOKIE MERCH
Cookie brand Chips Ahoy! combines fashion, flavor, and culture for an exclusive collaboration with Grammy-nominated hip hop artist Big Sean at ComplexCon to celebrate three new Big Chewy Cookie flavors. The collection features pieces co-designed by the artist, featuring bold cookie-inspired styles and his famous Don Life mantra. A Don Life T-shirt features the Big Chewy Cookie towering over the Earth as a nod to Chips Ahoy! Big Chewy Cookie’s immense size and Big Sean’s previous fan-favorite collections, while a premium heavyweight chocolate brown sweatshirt with a giant cookie design symbolizes Chips Ahoy! Cookie’s beloved chocolatey chips. There is also a new oversized tote bag, constructed with a perfectly sized slit to hold the Big Chewy Cookie, and a new classic, nostalgic lunchbox tin. The capsule collection will drop on November 16 at ComplexCon in Las Vegas, where tastemakers unveil the latest trends and set the cultural agenda. The event is a groundbreaking festival and exhibition, bringing together music, style, sneakers, pop culture, art, food and innovation.
At the event, fans can enter a contest to win the exclusive drop and try the delicious Big Chewy Cookie flavors – Chocolatey Chip, Chocolatey Brownie, or Chocolatey Caramel – at the Chips Ahoy! booth, which will be impossible to miss. Towering at 18 feet tall, the massive cookie installation will give fans the opportunity to meet Big Sean and snap photos with the music artist, for a limited time on Saturday. If fans can’t make it to ComplexCon, they can enter at stories.complex.com/chipsahoysweeps from November 12 through November 27.
“When thinking about bringing together BIG names for our Big Chewy Cookie launch, we knew Complex and Big Sean would be the best partners to help us make a splash in fashion and culture, while underscoring our passion for mouth-watering innovation,” said Jen Levin, Senior Brand Manager at Chips Ahoy! “At over three times the size of the Chips Ahoy! Regular Chewy Cookie, this shareable, on-the-go choice brings happiness with each big, delicious bite. Chips Ahoy! Big Chewy Cookie is made with Gen Z Chips Ahoy! fans in mind – so, collaborating with Big Sean at ComplexCon is the perfect way to share the product and exclusive merch collection with them.”
Big Sean shared why this Chips Ahoy! and Complex collaboration is close to his heart and urges fans to join him for the event, saying, “My new merch collaboration with Chips Ahoy! at ComplexCon is about bringing big flavor and bold style together. Debuting the collection for a brand I’ve loved for years at an event where culture and creativity collide, is particularly special. See ya’ll in Vegas!”
A 7x BET Award-winning and Grammy-nominated superstar, Big Sean is an uncompromising force in hip hop and culture at the top of his game. Since unleashing his 2011 Platinum-certified debut album Finally Famous on Kanye West’s G.O.O.D. Music/Def Jam imprint, Sean has sold more than 50 million records. On August 30, he released his critically acclaimed sixth studio album Better Me Than You (Def Jam Recordings) which includes hit singles “Superstar,” “Together Forever” feat. The Alchemist, “On Up,” “Yes,” and “Precision.” A true multi-hyphenate, Sean is also gearing up to release his first book “Go Higher” (Simon and Schuster) on January 21 that serves as a spiritual guidebook for our times and outlines his five key practices for inner work and self-acceptance. Attracting an audience of 50 million across social channels, Sean leverages his platform to give back as he runs the Sean Anderson Foundation, a 501(c)3 non-profit organization which assists in the education, health, safety and well-being of school aged youth in underserved communities across the country. For more information, please visit uknowbigsean.com.