Nixon Watches and the Recording Academy have partnered for Rock Ltd, a limited edition group of 13 watches made from the old leather pants, jackets, boots, belts and guitar straps donated by a variety of music and sports icons. Proceeds from the sales go to support the MusiCares MAP Fund, a charity that provides members of the music community access to addiction treatment and recovery services.
Among the participating celebrities are Coldplay front man Chris Martin, rap legend Eminem, Grammy winner Macklemore, Slash from Guns N’ Roses, James Hetfield and Kirk Hammett of Metallica, country singer Tim McGraw, and skateboard pioneer Tony Hawk.
“Being in the music world carries its own particular challenges to staying sober. But for everyone who is in recovery, there is one common thread – the first step to recovery is to know you need help and to ask for it,” said Slash. “The MusiCares MAP Fund is that answer for music people, and that’s why I wanted to be a part of the Nixon Rock LTD Collection.”
Each watch is individually, hand-numbered to denote its rarity. Additionally, each watch features a custom, etched caseback with the name of the artist and is packaged with a certificate of authenticity from Nixon and MusiCares. In addition to select Nixon stores around the world, participating retailers include Westime, RonRobinson | Fred Segal Melrose, Feldmar, and Placio De Oro.