Christian Louboutin stepped into the “LoubiFuture” for his spring/summer 2022 men’s collection presentation. Following his avatars’ adventures on the animated gaming app Zepeto and the 3-D interactive experience of LoubiAirways, the LoubiFuture presentation mixed augmented and extended realities to create a unique and immersive experience, wrapped in a colorful retro-futuristic aesthetic.
Featuring French singer Julien Granel – renowned for his vivid, pop universe – the first part of this animation uses extended reality to take you through a vibrant odyssey across many worlds. Supported by an original music track entitled Mirage, the video invites you to follow Granel in a Vaporwaved ‘80s dream, leading you from neon skyscrapers in LoubiTown to a sunset on the beach, to the grand finale atop a tower in a jungle populated by surreal tropical wildlife.
This epic journey leads into a double showroom where displayed styles from the new collection are available to view in augmented reality. The first room celebrates this season’s new sneaker: The Arpoador, a tribute to Christian Louboutin’s love for Brazil, named after the rocky junction that lies between Ipanema and Copacabana. These all-terrain slip-on sneakers are inspired by Brazilian modernist architecture and its love for curves are embodied in the sneaker’s flexibility and versatility. Modeled and inserted in a Vaporwave setting, the five colorways deconstruct and reconstruct themselves in a very casual way.
A smoky tunnel leads to the second room, the Argosphere, imagined as a constantly moving optical-fiber space featuring the second key line of the collection: the Our Georges. Designed in black calf leather or silver antispecchio, the three Our Georges styles are the perfect mix between style and purpose thanks to the oversized, yet light lug sole with an exaggerated signature welt and red insert at the back.
Also making their debut this season is a range of brand-new city bags, designed for the man about town. Combining form and function, each new style from the Loubitown to the Backparis to the Ruistote packs a practical punch with zipped pockets, compartments for tech accessories, and padded shoulder straps.
All styles are experienceable in real life with augmented reality through a QR Code to scan. The style is immediately modelized in the environment surrounding you and can be explored through all angles with a very precise sense of details dear to the designer.
To explore the full “LoubiFuture” experience yourself, click here.