CHRISTOPHER RAEBURN AND MCM DEBUT CAPSULE COLLECTION IN LONDON
For spring/summer 2017, luxury accessories brand MCM and rising British designer Christopher Raeburn unveiled a capsule collection in celebration of the label’s 40th anniversary this year at London Collections Men on June 11.
MCM and Raeburn architected their collection around five key aesthetic attributes: seasonless, sustainable, unisex, multifunctional, and mobile. The aim was to design a new wardrobe for the global nomad and reimagine travel for future-facing millennials—a generation which embraces functional aesthetics and a sustainable consciousness at the same time.
In addition to the 25-piece collection, the show also featured iconic spring/summer 2017 MCM accessories, such as bags, sneakers, and sunglasses. In remembrance of the birthplace of the brand MCM, Christopher Raeburn reinterpreted the colors of the Bavarian flag and executed the entire collection in a youthful palette of dove grey, crisp blue, and lemon yellow.
“Both our brands stand for craftsmanship, which we wanted to reimagine as a unique capsule collection,” said an MCM spokesperson. “Each item stands for exceptional quality, is crafted from high-tech, sustainable material, and represents MCM’s values of being a functional and mobile brand. Christopher is an amazing talent in that field and we are delighted to have created this collection with him.”
“MCM is an iconic global brand, and I’m excited by the opportunity to showcase our creative partnership together at London Collections Men,” added Raeburn. “I found it thrilling to collaborate with a like-minded brand that shares my passion for innovation and sustainability. Together, we have created a new vision of travel and luxury for the 21st-century global nomad.”
The collection marks the first of several bold strides MCM is undertaking after having recently committed to becoming fully sustainable by 2020. During the Condé Nast International Luxury Conference in April, MCM also announced its partnership with (RED) by committing to a contribution of $10 million across the next decade to support the organization’s global work. Following such advances, the collection made use of innovative new materials while maintaining a sense of luxury and quality. By driving such innovation, MCM continues to build on its promise of sustainable luxury and unparalleled 21st-century creativity.
