CHURCHILL DOWNS RELEASES FIRST KENTUCKY DERBY STYLE GUIDE FOR 150TH ANNIVERSARY
Churchill Downs Racetrack has published its first-ever Kentucky Derby Style Guide in celebration of the 150th Kentucky Derby. The guide, created in partnership with fashion, beauty, and entertainment journalist Zanna Roberts Rassi honors the rich cultural tradition of the storied event with a collection of looks that pay homage to Derby fashion from the past 150 years.
In addition to being “The Most Exciting Two Minutes In Sports,” the Kentucky Derby is a celebrated style showcase where the racetrack grounds become a fashion runway. Rassi was tapped as guest style editor for the inaugural publication of the Kentucky Derby Style Guide, overseeing hand-selected looks to inspire the attire worn for this historic Kentucky Derby taking place on Saturday, May 4, 2024. From classic couture dresses and sleek bowties to colorful hats and timeless accessories, the Guide highlights traditional, yet modern takes on quintessential Kentucky Derby fashion from longstanding fashion partners and brands like Vineyard Vines, Longines, Radley London, Brackish, and more.
“There is truly nothing like the fashion found at the Kentucky Derby. It’s a feast of popping colors, new trends, and unique looks which are all elevated by the ever-fabulous headwear – its influence is engrained in American culture,” said Zanna Roberts Rassi. “Created with more than a century’s worth of trends in mind, I hope fans feel inspired by the history found in the Kentucky Derby Style Guide when pulling together their outfits to wear for this year’s race.”
“Each year during Derby weekend, Churchill Downs transforms into more than just a racetrack – it’s a remarkable fashion show where guests from all over the world show off stunning outfits from head to toe. Partnering with Zanna to create the Kentucky Derby Style Guide is the perfect way to celebrate this momentous year and recognize the incredible looks associated with race day over the decades,” said Casey Ramage, Vice President of Marketing and Partnerships. “We are also thrilled to bring back returning fashion partners who have continued to help celebrate Derby fashion through the years. Their spectacular new collections highlighted throughout the Guide and curated specifically for the 150th Kentucky Derby are ideal for fans attending in person or watching at home.”
To check out the digital version of the Official Style Guide visit, kentuckyderby.com/style-guide or to learn additional details about this year’s race, visit kentuckyderby.com.