CLAIMA REVOLUTIONIZES FOOTWEAR WITH SAUCONY AND CLARKS COLLABS
MR is pleased to share this post from Footwear Plus, our sister publication at Wainscot Media.
Former Nike marketer and Claima co-founder Bimma Williams is continuing to make a splash in the footwear industry. His independent creative agency, Claima, recently debuted two exclusive partnerships that are redefining style and empowering the next wave of BIPOC entrepreneurs.
Earlier this month, Claima and Saucony launched the limited-edition 3D Grid Hurricane Sneaker. Drawing inspiration from Williams’ hometown, the vibrant city of New Orleans, the yellow and purple design pays homage to the rich cultural heritage of the Big Easy.
“Everything I learned about creativity, I learned from New Orleans. I can remember heading to the city to see my first Mardi Gras parade as a kid and being amazed by the design of the floats and costumes,” says Williams.
The Claima x Saucony 3D Grid Hurricane Sneaker became a top-10 seller on saucony.com within the first few days of its launch. “This popularity continued through the remainder of the week resulting in 100% sell-through of this shoe within one week,” adds Jason Faustino, Saucony’s Sr. Brand Marketing Manager.
Claima’s recent collaboration with Clarks Originals was also a smash success, and the brand just announced it would be restocking the collection on clarks.com and claimastories.com.
View this post on Instagram
Inspired by Williams’ recent travels to Mexico City, Claima x Clarks embraces a playful iteration of the iconic Wallabee silhouette. “With the success of the initial release via Claima’s channels, we are excited to offer more people the opportunity to participate in this unique conversation and look forward to continuing to support Claima’s vision into the future,” adds Tara McRae, Clarks’ Chief Marketing and Digital Officer. The restocked Wallabees wear Claim’s signature purple and gold hues.
“Our design approach to this version of the Wallabee is defined by two words: Resilience and Enjoyment. Resilience reminds us that we can’t be broken easy,” Williams says. “Enjoyment reminds us not to take things too serious.”
On Williams’ podcast, Claima Stories with Bimma, he interviews leading and emerging creatives of color about how they were able to build their own tables and claim a seat. Co-created with BJ Frogozo, the #1 Apple Careers Podcast has transformed into an organization that helps brands tell stories that resonate with Millennial and Gen-Z audiences.
