CLUB MONACO CELEBRATES PRIDE WITH GENDER-NEUTRAL SWEATSHIRT

In honor of Pride 2019 and the 50th anniversary of the Stonewall Uprising, Club Monaco has teamed up with the Stonewall Community Foundation to celebrate love in all forms. The retailer has created a limited edition, gender-neutral Pride sweatshirt and will be donating 50 percent of the purchase price of each to Stonewall Community Foundation, a group created in support and celebration of the LGBTQIA+ community.

In celebration, the retailer has also created a dedicated campaign, called Love Starts Here, shot at the NYC AIDS Memorial, featuring Club Monaco employees with their friends and family wearing the Pride sweatshirt in support of love, self-expression, and the LGBTQIA+ community. The campaign consists of a series of polaroid photographs and video, narrating the personal stories of how each individual has been impacted by the LGBTQIA+ community and what Pride means to them.

The sweatshirt will retail for $98.50 and is now available on ClubMonaco.com in U.S. and Canada. It will also be available in select Club Monaco retail locations across the U.S., Canada, and the UK timed to coincide with each city’s local pride celebration (full store list below).

• LA: Beverly Center, Beverly Drive, Santa Monica (6/3)
• Toronto: Bloor, TEC, Queen Street (6/17)
• NYC: 5th Avenue, SoHo, Columbus, Brookfield Men’s and Women’s (6/24)
• San Francisco: Westfield San Francisco Centre (6/24)
• London: Sloane Square (7/1)
• Montreal: Ste. Catherine (8/12)