by Stephen Garner

Coach and Champion Athleticwear have teamed up on a new collection.

The limited-edition collaboration brings together two American brands, featuring leather bags, leather jogger pants, sweaters, and shearling jackets printed with new branding that unites Coach’s storypatch with Champion’s iconic C-logo.

To celebrate the new collection, Coach released a series of campaign images and “How to Coach a Champion” TikTok challenges. The challenges star Wisdom Kaye, the platform’s most fashionable star, stylist Maha Gondal, known for advocating modest style, and Jeffrey Tung, singer, actor and star of China’s “Idol Producer.” In the campaign, photographed and directed by Alessandro Simonetti, the cast invites Coach and Champion fans to participate in a series of fun challenges inspired by Coach’s fashion authority and Champion’s expertise in athleticwear.

“I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share,” said Stuart Vevers, creative director at Coach. “I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate.”

“The opportunity to partner with Stuart and the Coach team and merge the design expertise, as well as the great heritage of these two iconic American brands, is what was so inspiring,” added Ned Munroe, chief global design officer at Champion. “To be able to pair Champion’s roots in sport with Coach’s exceptional craftsmanship creates the opportunity for Champion’s iconic styles to come to life through a new and elevated lens.”