COLE HAAN RELEASES NEW ‘ALL-DAY’ TRAINER

American lifestyle brand Cole Haan has launched a new dual-gender “ZERØGRAND All-Day Trainer”, which combines the styling of a dress shoe and the performance of an athletic trainer – the brand’s first shoe designed to seamlessly transition from work to workout, and everything in between.

With silhouettes for both men and women, all styles feature Cole Haan’s proprietary leather heel chassis, which provides 360-degree heel support that cradles the back of the foot when the heel strikes the ground. Grand.ØS energy foam is integrated throughout the shoe, allowing for high rebound and lightweight cushioning that complements the natural running gait cycle of your foot. The Stitchlite upper is engineered to breath and keep the wearer cool as they move; the decoupled and flexible rubber outsole is cored out for lightweight durability to go farther, while feeling lighter.

“Our customers are on the go more than ever and this shoe fits so easily into their schedules,” said David Maddocks, chief marketing officer and general manager of business development at Cole Haan. “The shoes were made to support the everyday, active lives of our extraordinary consumers and provide seamless transition from work to workout and more. It’s the one shoe you need to pack on that next business trip or long weekend.”

“Everyone needs a shoe that is comfortable and sharp enough for the office but functional and durable enough to take you through your day and even your workout,” added Scott Patt, chief creative officer at Cole Haan. “We have truly created a performance-first shoe that fits perfectly into the rest of your life.”

The ZERØGRAND All-Day Trainer, which retails between $150 to $220, is available now on www.ColeHaan.com and in U.S. and international Cole Haan stores.