by Brian Lipton

Manchester United Columbia SportswearColumbia Sportswear has been named the first official outdoor apparel partner of popular British soccer team Manchester United.

As part of the agreement, the brand will design and create dual branded outerwear for outdoor endeavors, including hiking, climbing, and mountaineering, as well as water and snow activities. The line will be made available to consumers in fall 2016.

“Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products,” said Manchester United Group’s managing director, Richard Arnold. “Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. No matter what activity they are partaking in, this partnership will help the Club to accompany our fans wherever they go, taking us with them to new heights, shores and experiences.”

“Manchester United and Columbia share a commitment to performance and innovation,” added Joe Boyle, senior vice president of Columbia merchandising and design. “Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.”