Companies Are Stealing Influencers’ Faces

As influencer marketing has grown in popularity, using images from their accounts has became the logical next step. Instagrammers often complain about Chinese fast fashion companies copying their looks and using their photos (often with their faces cropped out) to sell cheap knockoffs. Beauty YouTubers constantly encounter ads featuring their own eyes, nails, or whole faces, as well as inboxes and DMs full of fans telling them about such ads. In an economy based on audience trust, the products can be a real blow to their businesses. More often than not, they have no idea what to do next. Read more at Wired.