CORDURA AND CONE DENIM COLLABORATE ON VINTAGE-INSPIRED SELVAGE DENIM

Global fabric producer Invista, and its Cordura brand, is collaborating with global leader Cone Denim on a new vintage-inspired selvage denim in honor of the 50th anniversary of the Cordura brand. It will be produced at Cone’s White Oak facility, which is the oldest operating denim mill in the United States, and the only mill producing narrow selvage denim on fly shuttle looms that date back to the 1940s.

“As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation,” said Cindy McNaull, global Cordura brand and marketing director. “Both the Cordura brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating Cordura Denim technology is a great way to honor our mutual heritage and usher in new performance denims of the future.”

Added Kara Nicholas, vice president of product design and marketing at Cone Denim: “Innovation is in our DNA, but heritage is also a key inspiration in our fabrics – so working with a brand like Cordura that shares the same values is a great fit for us.”