CRAYOLA TEAMS UP WITH KOHL’S FOR COLOR-FORWARD, LIMITED-EDITION MERCHANDISE LINE
Get those fashion coloring books out! Crayola and Kohl’s are teaming up for the first time on a holiday merchandise collection. Crayola x Kohl’s will be available exclusively at Kohl’s and on Kohls.com beginning Monday, October 2nd.
The limited-edition line, aimed at engaging consumers through color and creativity, features merchandise across several categories including fashion apparel, accessories, gifts, impulse buys, home décor, and more. Stand-out products include jammies for the whole family, a vibrant Jetson scooter, tabletop décor, and so much more. In addition, the home collection will feature extensions of the Crayola Colors of Kindness line, designed to amplify the conversation during this season of color with words of kindness and positive self-talk through scented candles, home décor, and fun accessories
“Crayola’s collaboration with Kohl’s will capture all the joy and excitement in retail this holiday season. The robust ensemble of merchandise will bring celebrations and traditions to colorful life with unexpected products that will surprise and delight,” said Warren Schorr, Crayola Senior Vice President, Business Development, Global Licensing and Experiences. “The Crayola x Kohl’s collection empowers kids and adults alike to express themselves through gift giving in bright colors and kind sentiments—including every shade of happy.”