Crisis Management: Why Madison Reed Launched A New Product In A Pandemic
Jul 21, 2020
Madison Reed could have delayed launching its men’s product line. The company’s online business “exploded” as the pandemic hit, according to CEO and founder Amy Errett, likely because customers were eager to switch their hair color routines to a subscription-based DIY program while salons were shuttered. And now that stores are reopening, the retailer’s hair salon color bars are also starting to meaningfully contribute to sales again. Madison Reed went into the pandemic with 12 color bars — physical locations where customers can get their hair done by colorists using Madison Reed’s products — and plans to have 20 by the end of July, and 27 by the end of the year. Read more at Retail Dive.
