CYBER MONDAY SALES SEE A VERY SLIGHT SLOWDOWN

According to Adobe Analytics US consumers spent $10.7 billion on Cyber Monday yesterday; a 1.4 percent decrease from year-ago levels and the first time Adobe reported a decrease in spending on a major shopping day since it began tracking online spending in 2012.

However, the overall picture is brighter as consumers clearly have spread out their spending throughout the month of November versus just on Black Friday and/or Cyber Monday. Adobe says that since November 1 US consumers have spent $1.98 billion online, an 11.9 percent jump compared to last year.

The company is also predicting a record breaking 10 percent gain in online sales between November 1 and December 31 this year. It expects that total to reach $207 billion.

Meanwhile, financial company Klarna, which offers payment services for online storefronts, reported a 129 percent increase in sales using its flexible payment options yesterday compared to last year.

It added that this year’s Cyber Monday’s peak sales hour was 11 pm ET, with an 894 percent increase in sales during that time compared to an average day of shopping with Klarna.