Dockers introduced its new Dockers x Jon Rose 2 men’s collection today, Giving Tuesday. The offer mixes fall/winter style with awareness about clean water.
It is the second time the brand has partnered with Rose, a former professional surfer who formed Waves 4 Water, an organization that aims to help end the global water crisis by supplying portable water filtration systems to communities without access to clean water, digging and renovating bore-hole wells and constructing rainwater harvesting and storing systems.
Rose initially decided to team with Dockers – their first collaboration debuted in March 2021 – because it is aiming to reduce its environmental impact through practices like Dockers Water<Less, a process that saves up to 73 percent of the typical amount of water used during the dyeing and finishing process.
The new 12-piece capsule consists of tees, hoodies, overshirts and fatigues. Retail prices are $50 for a logo tee to $180 for an overshirt.
“We’re consciously developing clothes around sustainability and around style and around function,” Rose said of the collaboration. “And I hope that the end result is that people feel like the clothes themselves are a badge for a certain way to be, a certain way to participate in this world.”
The members of Black Sand Surf, a Black surf and creative collective founded by Brick Howze and Gage Crismond, styled and shot the collection’s lookbook and promotional images over the course of a typical day near their hometown of Los Angeles.
Black Sand Surf aims to connect Black surfers and rewrite the story of surfing in a way that includes BIPOC representation. The group offers surf lessons, community events, music, photography, choreography and art to reflect of the lack of BIPOC representation in surf culture.