Dallas Market Center has unveiled new branding for the company including a new logo and magazine. Both elements are part of a comprehensive, multi-stage strategy to lead with purpose in this new era of wholesale buying.
The new logo, with a distinct pattern of five visual elements in specific colors, signifies the creativity, unity and diversity of the industries at Dallas Market Center in a contemporary and powerful way. The logo, developed in partnership with global agency studio’farrell, will be implemented across all branded materials immediately.
“We have been uniting ideas, people, and products for decades but starting today we are shaping a new future together,” said president and CEO Cindy Morris. “The logo is a sign that we are taking bold steps to inspire and empower business success with new tools, a new mindset, and renewed purpose.”
“This is a marketplace with relentless creative energy, and it’s also a community moving forward and adapting to modern challenges and opportunities,” added Penni Barton, executive vice president of marketing. “The new logo signifies this dynamic direction and our continuing mission to support ideas, people, and products.”
To further underscore its commitment to the customer community, the market center also announced the launch of a new magazine: Spark. Across the pages of the new publication, practical business advice and inspiring trends are featured alongside real stories of artists and entrepreneurs. The magazine will be delivered to 50,000 businesses and online in mid-December. The innovative publication is the brainchild of Dallas Market Center’s new creative director Guillermo Tragant, working with an internal team, external agency, and an international group of designers and writers.
In Spark’s first issue, Los Angeles designer Justina Blakeney shares her secrets of success; Texas silversmith Clint Orms is profiled; award-winning retailer Coco & Dash offers advice; and across almost 200 pages numerous entrepreneurs and artists share their motivations plus new trends and products are presented.
These advancements at Dallas Market Center, to be followed by additional initiatives, take place during a period of dramatic change in retail and wholesale that presents opportunities for businesses to serve customers with new products and experiences to drive interest and sales. As more buyers seek products across all lifestyle categories, Dallas Market Center is positioning itself for continuing success as the most complete marketplace of best-selling and one-of-a-kind products.