Sportswear brand Fila has announced the launch of a new premium line Fila Fjord under the creative direction of Danish-born designer Astrid Andersen.
Fila Fjord aims to elevate the Fila brand heritage and DNA as an expression of the iconic slogan – The Measure of Perfection. The new brand extension will encompass a premium casual wear collection covering ready-to-wear, outerwear, shoes, accessories and bags. Strongly driven by Andersen’s Scandinavian roots, Fila Fjord is created with a natural, sustainable and streamlined lifestyle in mind, inspired by the relationship between northern architecture and the natural environment.
“Fila is one of the world’s most iconic sportstyle brands and being able to explore that history and re-imagine it for a modern audience is a really exciting challenge,” said Andersen
Fila Fjord will launch during Pitti Uomo for the autumn/winter ‘19 season in January 2019 in Florence.