Sergio Tacchini’s new creative director Dao-Yi Chow showcased his first major collection during a special presentation last night in Florence.
“As an Italian born brand, showing the fall/winter ’20 collection in Florence at Pitti Uomo 97 is a celebration of our roots and a homecoming for our brand,” said Chow. “We chose the iconic Tepidarium del Roster for its history and lightness. A space that immediately ignites emotion along with stunning visuals. The presentation itself is intended to do the same thing.”
This season, entitled “Impossible Angle,” ties together elements of the brand’s heritage where shapes, angles, chevrons, and geometric blocking sit at the forefront. Looking deeper into its tennis roots, Chow was drawn to the many shapes made through movement by the players on the court. Whether stretching for a volley or racing to return a drop shot, these images helped create an evolved approach connecting the brand’s heritage to its future.
“Sergio Tacchini was one of the tennis greats and like so many others within the Tacchini tennis family, he represented this irreverent attitude on the court and beyond,” added Chow. “We wanted to carry this sentiment into our casting and show models who emulate the same vibe. The future of Tacchini is about connecting a new consumer, who is young and a reflection of today’s changing world.”
Sergio Tacchini, the tennis player, was a disrupter himself helping to bring color to the court – bucking the status quo of all-white uniforms. This season, the brand is touching on this idea but presenting color in a new way by introducing a more muted color palette. The past palette consists mainly of primary colors and pastel tones.
In the brand’s White Label collection, it references the early years of Tacchini, specifically the ‘60s and ‘70s where tailoring and cut play an important role. However, a looser silhouette and proportion play is equally important today. The Main Line collection is focused on wear-ability and ease. You’ll see and feel touches of the ‘80s and early ‘90s shapes in the brand’s main line offering.