bergdorf goodman
by Stephen Garner
Darcy Penick Bergdorf Goodman
Darcy Penick

Neiman Marcus Group has announced the appointment of Darcy Penick as the president of Bergdorf Goodman. Penick will begin her new position on September 4 and will report directly to Geoffroy van Raemdonck, chief executive officer of Neiman Marcus Group.

This announcement comes as part of Neiman Marcus Group’s strategy to accelerate the company’s digital transformation. In her role, Penick will manage the Bergdorf Goodman brand, including its online enterprise and two Manhattan based flagship locations. Previously as chief executive officer of Shopbop, a subsidiary of Amazon.com, Inc., Penick led this fast growth global ecommerce fashion business with a focus on enhanced customer engagement through daily fashion content.

Penick began her retail career in 2000 at Neiman Marcus Group and held various merchandising roles across multiple categories at Neiman Marcus and Bergdorf Goodman. She continued her career and joined Saks in 2006, and then transitioned to Shopbop in 2009 as the divisional merchandise manager. She was promoted to chief merchandising officer within four years and in 2016 was appointed chief executive officer.

“Darcy’s impressive leadership skills coupled with her success in digital and international retail make her the perfect choice to accelerate global growth at Bergdorf Goodman,” said van Raemdonck. “I have every confidence that Darcy will partner with our very talented existing team to bring even greater luster to Bergdorf Goodman and continue to elevate the brand as one of the world’s most prestigious luxury retailers.”