Lifestyle brand David Donahue has been chosen as the official outfitter of NBC’s “Sunday Night Football” and “Thursday Night Football.” Starting last night with the season kickoff, legendary commentators including Bob Costas, Al Michaels, Cris Collinsworth, Mike Tirico, Dan Patrick, Mike Florio, Rodney Harrison and Tony Dungy will be outfitted in the newest collection of David Donahue for a select number of games and programs over the course of the 2016 and 2017 seasons.
This collaboration begins during last night’s showdown between the defending Super Bowl Champions Denver Broncos and the Carolina Panthers. To break it down, this season viewers will see commentators in David Donahue for 28 games: 19 nights of Sunday Night Football; “Football Night in America,” television’s most-watched weekly studio show for the past 10 years; 9 primetime Thursday Night Football games; a Wild Card Playoff game; and a Divisional Playoff game.
David Donahue’s clothing will also be featured in the most watched media event of the year, the 2018 Super Bowl in Minneapolis.
“The opportunity to work with NBC Sports provides us a unique vehicle to highlight the continued evolution and remarkable growth of our brand,” said Rob Donohue, CEO of David Donahue. “Over the past several years we have worked hard at building out a complete lifestyle offering and to be able to showcase our breadth of products to the Sunday Night Football and Football Night in America audiences creates increased visibility for our brand.”
“We are excited to work closely with a dynamic brand like David Donahue,” added Princell Hair, NBC Sports Group SVP, News and Talent. “With the help of our stylist, Amy Acton, our unmatched broadcast team will continue to be one of the best dressed on television.”