DAVID YURMAN TEAMS UP WITH BASKETBALL STARS CARMELO ANTHONY AND JAYLEN BROWN FOR ITS LATEST CAMPAIGN FOR MEN
David Yurman has announced its latest partnership. The jewelry brand will team up with basketball legends Carmelo Anthony and Jaylen Brown for the brand’s new Men’s campaign which will feature its signature Curb Chain collection. Building on last year’s success, this collaboration embodies the brand’s continued commitment to culture and innovation.
Shot by creative director Set Free Richardson, the campaign showcases pieces from the Curb Chain collection.
“We are thrilled to collaborate with Carmelo and Jaylen, two incredible athletes who exemplify leadership, style, and dedication,” said Evan Yurman, President of David Yurman. “Their ability to inspire both in the game and in culture makes them the perfect ambassadors for our brand. Jewelry is an extension of personal style, and they wear it with authenticity and confidence.”
“David Yurman embodies the perfect blend of craftsmanship and timelessness,” said Carmelo Anthony. The basketball player was styled by creative director Khalilah Beavers for the campaign. “I’ve always gravitated to unique pieces that tell a story, and these collections truly reflect that level of artistry and narrative.”
“Jewelry is a statement—it’s about energy and presence,” added Jaylen Brown. Styled by duo Wayman & Micah, the Celtics star can be seen playing chess with his grandfather Willie Brown. “David Yurman’s designs allow me to express myself and show up elegant and timeless.”
The campaign will be featured across global social media channels @davidyurman and @davidyurmanmen, with advertising placements rolling out throughout the year.