DAVIDOFF OF GENEVA OPENS IN BROOKFIELD PLACE

Swiss retail brand, Davidoff of Geneva, has officially opened its 2,000-square-foot flagship store and cigar lounge in lower Manhattan mall Brookfield Place.

The new store includes a walk-in humidor, a luxury lounge featuring furniture from Walter Knoll Germany and Poltrona Frau, a special chandelier created by Ontwerpduo, and a bespoke art installation by Dominican artist Pascal Meccariello celebrating the tobacco leaf, which is displayed in the lounge. In addition, private lockers are available for lease by customers looking to store their personal cigar collections.

In honor of the new store, the company has commissioned “The Downtown NYC Exclusive” cigar: an elegant and well-balanced cigar with an enjoyable creamy finish and a delicate sweet aroma filled with notes of roasted nuts and honey. It is only available at Brookfield Place, and retails for $25 per cigar or $250 for a box of 10.

“The new store downtown New York marks the culmination of an ambitious new direction for Davidoff which brings our philosophy of ‘Time Beautifully Filled’ to life. From the expertise of the craft to the enjoyment of our products, this store will provide the ultimate luxury cigar experience to all who visit,” said Hans-Kristian Hoejsgaard, CEO and board member of Oettinger Davidoff AG.

“Our mission is to delight and surprise our consumers both here in the US and worldwide by delivering unique brands and unrivalled retail experiences,” said Jim Young, president of Davidoff of Geneva USA.

Davidoff has two other New York stores, in addition to luxury cigar stores and lounges in Atlanta, Las Vegas and Tampa, Each and every element of the space has been designed to evoke a sense of serene luxury.