Depressing! Shein named the most popular fashion brand of 2022

Shein has been named as 2022’s most popular fashion brand. The company, formed in Nanjing in 2008, was named as the most Googled clothing brand in 113 countries, overtaking Zara and finding itself ahead of other clothing giants such as Nike and adidas by quite some margin. Only a matter of hours after that news broke, Shein also admitted working hour breaches where some employees were working 75 hour weeks and only taking two-to-three days off a month. The news unravelled as a succession of events which perfectly sums up the majority of fast fashion: low prices, high human cost. So that’s great! Read more at Dazed.