DIAGEO PARTNERS WITH HOUSE OF SLAY FOR NYC DAY/NIGHT MARKET
Celebrating Asian American and Pacific Islander Heritage Month (AAPI), Diageo, the multinational beverage alcohol company, partners with the House of Slay — designers Prabal Gurung, Phillip Lim, designer and creative director Laura Kim, and socialites Tina Leung and Ezra J. William — for the Diageo Day Night Mrkt Presented by House of Slay on Saturday, May 21, from 11:00 am to 12:00 am at Market Line at Broome Street.
The event takes place near New York City’s Chinatown, and the 21+ experience is a first-of-its-kind pop-up hype-house-meets-day/night-market. This love letter to the AAPI community showcases the very best of its fashion, food, cocktails, culture, art, and entertainment. The interactive, sensorial experiences will shine a light on the rich AAPI cultures that exist across the Asian diaspora, in a safe and inclusive space, entertaining and educating through vibrant activations, all while combating anti-Asian hate.
Diageo will feature its brands Johnnie Walker, Tequila Don Julio, Tanqueray, and Smirnoff Pink Lemonade at the event.
The House of Slay, collectively known as the “Slaysians, ” is an AAPI-founded, fashion-forward collective united by a single mission: to stop anti-Asian discrimination while creating safe, inclusive spaces for underrepresented people from all walks of life. Co-curated by the group, the market will feature AAPI-founded brands that bring to life the best in food, fashion, art, music, and, of course, cocktail culture.
“I couldn’t be more thrilled to be part of the Diageo Day Night Mrkt,” said Prabal Gurung, the celebrated fashion designer and House of Slay member. “When we bring cultures together, we get to experience firsthand what makes our society so great. At a time when anti-Asian sentiment is on the rise, it’s critically important that we raise awareness through education while creating authentically inclusive spaces that champion and empower cultural diversity. Therefore, we are proud to partner with organizations like Diageo, who believe deeply in shaping a more inclusive world for all; using their platform to remind all about the importance of voting and the role policy plays in change. I am humbled by what we have built together. NYC get ready because we are about to slay!”
To RSVP and confirm a time slot, consumers can visit the event’s website.
To close out AAPI Heritage Month, Diageo brands Johnnie Walker and Tequila Don Julio are partnering with MAMA’s NIGHTMARKET; an LA-based community dedicated to preserving immigrant culture by giving a voice to multicultural restaurants and often underrepresented communities. As partners of this inaugural event, the brands will join MAMA on Sunday, May 28th at The Berrics for the first-ever 21+ night market in LA to serve cocktails that authentically complement the best of LA’s Asian street food and dishes with a portion of ticket proceeds going to Respect Your Elders, a non-profit organization that provides meals to seniors and supports multicultural mom-and-pop restaurants. For more information and to purchase tickets, please visit mama.co.