DICKIES X BRAIN DEAD LAUNCH FIRST COLLABORATION
Dickies has announced its first collaboration with the disruptive creative collective, Brain Dead. This exclusive collection, launching during Dickies centennial anniversary, draws inspiration from both companies’ roots.
“Brain Dead is a community of creatives and Dickies is a brand that celebrates and embraces the community of makers and those shaping their own path,” said Sarah Crockett, Global Chief Marketing Officer, Dickies. “This collection represents our mutual spirit and respect for creativity and community and those who prioritize us over me.”
Brain Dead and Dickies first partnered in 2021, opening the first ever Brain Dead Fabrications shop in the Silverlake neighborhood of Los Angeles. This collaboration marks the next step in the brand’s working relationship. Dickies has long stood out to the Brain Dead family as a staple in street and workwear fashion with its durable and high-quality clothing for consumers worldwide. The Dickies x Brain Dead exclusive collection reimagines some of Dickies classic silhouettes, including the Original 874 Work Pants, Eisenhower Jackets, T-Shirts, and Caps.
“Dickies was always an inspiration for us because of its universality. Any kid from any age could pick up a pair of Dickies and apply it to their culture whether it’s skating, music, or even art,” said Kyle Ng, Co-Founder and Creative Director, Brain Dead. “It’s not just a product, it’s a canvas that cultures in many countries use in a different way. For us, it’s the perfect way to communicate our creativity to our fans.”
The Dickies x Brain Dead collection retails from $55 to $250 and will be available on September 27th at 10 am PT on Dickies.com and WEAREBRAINDEAD.COM in the US and www.dickieslife.com in Europe.
