Dick’s Opens First Golf Galaxy Performance Center

As Dick’s Sporting Goods continues its string of experiential store rollouts, the retailer is opening its first Golf Galaxy Performance Center. The location is described as an “elevated experience for golfers,” according to a press release. The redesigned golf store features TrackMan and BioMech golf technologies, hitting bays, golf lessons and custom fittings. Apparel and footwear from top brands is also available, including from the likes of Callaway, TaylorMade and Titleist. In 2021 alone, Dick’s has plans for 18 remodeled Golf Galaxy stores and expanded technology offerings in 64 Golf Galaxy stores. Read more at Retail Dive.