DIESEL LAUNCHES NEW FRAGRANCE WITH BRAZILIAN SOCCER STAR NEYMAR JR.

Diesel Fragrances has teamed up with Brazilian soccer star Neymar da Silva Santos Júnior, more widely known as Neymar Jr., to launch a new fragrance, “Spirit of the Brave”.

The new fragrance comes to life under the direction of Canadian director and photographer Mark Zibert, to illustrate the definition of bravery: never take yourself too seriously, never stop playing even in front of your greatest fears.

A unique and very personal film, in the image of the Spirit of The Brave fragrance, the bottle of which is inspired by one of Neymar Jr.’s iconic tattoos. Shaped as a fist, it displays the lion Neymar Jr. wears on his own hand, a symbol of self-confidence and bravery.

This campaign will be released in several countries as of May 19th including France, Italy, the United Kingdom, Germany, the U.S. and of course Brazil.