by Stephen Garner
Diesel Florence

Diesel North America announced on Tuesday that Patrick Valeo has joined the company as CEO, effective immediately. In his new role, reporting to global CEO Massimo Piombini, Valeo will lead the company forward focusing on consistent and robust growth.

Valeo replaces Stefano Rosso who spent the last three years in the United States navigating the brand and its operations through a significant reorganization that included a three-year turnaround plan for all channels of business and marketing.

Rosso will continue to be part of the Board of Directors of OTB, the parent company of Diesel, Maison Margiela, Marni, Viktor & Rolf, Amiri, Staff International, and Brave Kid, which recently announced positive 2019 financial results with consolidated revenues of 1,530 million euros ($1.7 billion USD).

Valeo most recently served as the president of the Americas and global head of commercial sales at MCM. Prior to that, he was president and COO of SMCP, vice president of retail at Dolce & Gabbana, and vice president retail at Gucci Americas.