DIET PRADA GETS INTO HOME DECOR WITH NEW CAPSULE
Instagram-famous fashion and culture commentators Diet Prada has teamed up with home and décor brand Yellowpop on a new collection. Consisting of six designs, the exclusive neon collection includes pop-driven phrases from the fashion vernacular such as ‘Prada or Nada’, ‘J’Adore, and ‘Bellissima’.
Established in 2014, Diet Prada quickly became one of the most influential voices in the fashion industry, with high-profile followers like Marc Jacobs, Naomi Campbell, Bella Hadid, and Gigi Hadid. The duo behind the account, Tony Liu and Lindsey Schuyler, began by exposing knock-off designs and now utilize their platform to highlight other industry issues such as racism, abuse of power, and misogyny. The partnership with Yellowpop is Diet Prada’s first-ever branded collaboration.
“Before the pandemic, traveling had become a huge part of our lives and we’ve been lucky enough to see the most amazing fashion shows from New York to Paris,” said the Diet Prada team. “Given the current climate, we’ve all been spending more time at home and wanted to create something to bring that spirit inside. Our collab is inspired by the thrill of fashion week and the banter that goes on amongst the style-obsessed fashion set. Plus… neon makes every space look cooler.”
Diet Prada joins a growing list of collaborators as part of Yellowpop’s ‘Collab Series’, where it partners with global artists and creatives on limited-edition neons. Their recent collaborators include Swedish-French graffiti artist André Saraiva and tattoo artist Girl Knew York.
“Fashion has always been a big fascination and inspiration of ours,” added Jeremy Cortial and Ruben Grigri, co-founders of Yellowpop. “We have a lot of respect for Diet Prada and admire their boldness in calling attention to what matters and challenging originality to preserve its high regard – a message that we stand behind and promote with our one-of-a-kind neon designs. We thought collaborating with Diet Prada would be a fun way to spread our mission and encourage individuality.”
To photograph the collection, Yellowpop and Diet Prada commissioned five creatives in five key cities to highlight the pieces through each creative’s unique lens. Each neon being sent to the corresponding city acts as a modern postcard from Diet Prada since traveling is currently restricted.
The limited-edition collection, which retails between $390 to $990, is now available.
