Digitizing Brick-And-Mortar Stores Can Build The Much-Needed Bridge Between Online And Offline

Rather than having customers leave brick-and-mortar stores empty-handed, companies can look to technology to increase in-store conversions and give customers more reasons to shop in person. As foot traffic continues to decline in brick-and-mortar stores and decreasing sales make rents and leases more and more difficult to sustain, companies need to make changes and advancements to entice consumers to spend more time and money in stores. Many brands are already making the shift in this direction – building a much-needed bridge between their online and offline business – and seeing success. Read more at Forbes.