Dior unveils its fall men’s campaign

by Stephen Garner

Dior has unveiled its advertising campaign for the fall 2020 men’s collection.

Shot by Steven Meisel, the new campaign evokes the sun-drenched spirit of Florida. Fall 2020 looks appear in a décor inspired by the scenography at Dior’s fashion show in Miami, featuring original sketches by the artist and designer Shawn Stussy, a key figure of the ’80s surf scene.

“This campaign captures the idea of Miami and Dior’s modern vision enhanced by Shawn’s graphic identity,” explained Kim Jones, artistic director of Dior menswear.

Like graffiti, the mesmerizing motif born of this collaboration with the American artist appears on psychedelic shirts, sweaters and bob hats in tutti-frutti or two-tone versions. It also crops up on the iconic B23 sneakers as well as on an exclusive version of the Saddle bag featuring bead- embroidered white characters contrasted against a navy ground. The Dior Oblique canvas clads the new Saddle Soft bag, now revisited in a hobo format, as well as a range of other jacquard bags in soft hues, and punctuates black leather ankle boots with its instantly recognizable design.

Further, the Air Jordan I High OG Dior limited-edition sneakers – realized in collaboration with Jordan Brand, are showcased alongside green moccasins embellished with the Dior signature designed by Shawn Stussy for the collection.